About Howard Homonoff

Howard Homonoff, Founder and Managing Director of Homonoff Media, is a path-breaking executive, general counsel and strategic advisor in the media business, working with traditional and digital media companies, brands, agencies and tech firms on driving revenue growth and strategic partnerships and managing business risk.

  • Clients have included The Walt Disney Company, Comcast, NBCUniversal, Fox Television, the Motion Picture Association, the 4As, the Association of National Advertisers and SAG-AFTRA.
  • Howard is a weekly contributor to Forbes.com on media, advertising, and entertainment; Adjunct Professor in Media Management and Media Dealmaking in The New School’s graduate media studies program; and Senior Fellow at Columbia Business School’s Institute on Tele-Information (CITI) (where he produced and hosted “Media Reporter” on cable television).

Services

Homonoff Media Group Services


As a strategic advisor to C-suite media leaders, Forbes writer, and professor of media management, everything Howard and HMG do helps clients communicate strategically and effectively with a rigorous substantive grounding - positioning a company's services or products, making a compelling case to investors or business partners, or serving as an expert witness services in litigation. It's ALL about why and how we tell our story.

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Clients and Business Partners

Forbes Articles: Media Insights

  • Hollywood vs. Actors and Writers: How Do We Move Forward?

    In Forbes this week I look at this “fine mess” that Hollywood has gotten into with its talent unions, and provide some creative ideas for how it might actually get resolved.

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  • Streaming in 2023: YouTube & Netflix vs. the Field

    In Forbes I look at Nielsen’s latest “Gauge” report, showing the breakdown of where video audiences are spending their viewing time.

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  • Nielsen and its Competitors Battle for Future of Media Measurement

    Media buyers and sellers have been complaining about Nielsen for decades. Has the time come when they may actually meet their match?

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  • Netflix, Microsoft and the Ever-Blurring Lines Between Media & Tech

    The announcement this week that Netflix has selected Microsoft as their new advertising technology and business partner helped further blur the line between the media and technology businesses.

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  • ‘Genius’ Interview in FEED Magazine

    I was honored to be featured as the “Genius Interview” in the quarterly edition of the UK-based FEED Magazine, a terrific publicati....

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  • Disney+, Peacock, Paramount+ And The New Realities Of Streaming TV 2.0

    Streaming 2.0, especially for the major media companies, will be all about the ability to pivot towards long-term financial sustainability in s....

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  • Context Making A Comeback In Targeted Advertising: Content Matters!

    Advertiser Perceptions, a leading research firm on the advertising industry, recently joined with publisher MediaPost to survey 300 marketing a....

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  • Broadcasting TV Upfronts: Comfort in a Time of Chaos

    In the past, when a TV network came to the upfronts without breakout programming ideas, or relatively few new shows for the fall season, a freq....

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  • Connected TV Advertising: The View From The ‘NewFronts’

    I spent an intense Zoom-heavy week – it only seemed like a month – immersed in the Interactive Advertising Bureau’s annual Ne....

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  • My Trip To France (OK, French TV) With ‘Call My Agent’

    With the pandemic-driven slowdown in Hollywood production, I have plunged voraciously into the world of international programming – the stuff A....

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  • Sinclair And Regional Sports Networks Face Troubled Future

    With big challenges such as baseball’s aging fan base with declining attendance and TV ratings and a looming collective bargaining battle....

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  • NBCUniversal And Comcast Are Trying To Make ‘Synergy’ Happen Again – Will It Work?

    It’s been a rough couple of decades for media synergy fans. For media veterans the term will raise a whole lot of horrible memories. But can NB....

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  • Positive Signs For Local Media In 2021? Now That’s Breaking News

    Despite the daunting challenges, there are now a number of innovative developments in local news media that may pave a future of relevance and ....

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  • The ‘New Normal’ Of Connected TV Advertising with Fox and Tubi

    The inclusion of the once-obscure Tubi within Fox Corp’s quarterly earnings bolsters the ever-growing “normalization” of CTV advertising ....

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  • The Allure of ‘Yellowstone’ for a ‘Blue State’ Streamer

    The enduring “blue state-red state” divide in the U.S. is not going to be solved by broadening our Connected TV streaming choices. On the other....

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  • Will Connected TV Eventually Look Just Like Cable?

    But even as it disrupts linear TV, the early development of CTV is already beginning to resemble the traditional media marketplace that it seek....

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  • Three Big Changemakers The Media Business Needs In 2021

    Whew – 2020 is over! But for the media business, there are a lot of areas in need of some serious re-imagining in 2021 and beyond. I know....

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  • 2020 Political Ad Spending Exploded: Did It Work?

    The votes have been counted, the certifications are nearly complete, and the biggest winner from Election Day 2020 was undeniably…political advertising.

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  • HBO Max And ‘Wonder Woman 1984’: Testing And Learning In Media Distribution

    Warner Media’s decision to simultaneously launch Wonder Woman 1984 on HBO Max and in theaters is really just another in a seemingly endle....

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  • Media M&A 2021: Are Big Deals In The Picture?

    In just the last two years, the media business has undergone a massive transformation through deal-making. AT&T closed its purchase of Time....

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  • 2021 Big Tech Battle: Congress V. Facebook, Google, Apple And Amazon

    The House Judiciary Committee staff’s bottom-line conclusion about big tech: “market dominance” by big tech has “diminished consumer choi....

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  • Podcasting Biz Under Covid-19 – Who’s Listening?

    As a longtime podcast listener with zero commuting (read: listening-only) time for the last three months, I got to wondering how well the indus....

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  • HBO Max And Its Place In Connected TV

    Maybe it’s just the warped perception of time under COVID-19 quarantine, but doesn’t it seem like HBO Max has been gestating for a decade? In f....

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  • How COVID-19 Quarantine Locked In Connected TV Growth

    If you’ve been navigating the historic transformation of the media business in recent years, from consumer behavior to technology to marketing ....

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  • Inspired by Tiger, Some Media ‘Comebacks’ I’d Like To See

    Forbes Piece on Tiger’s Inspiration and Media Comebacks

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Videos

Howard Homonoff with Donna Drake | February, 2021

A Guide to Connected TV Today: Broadcast TV Interview

I appeared on The Donna Drake Show on WLNY-TV in New York, breaking down the differing categories of the Connected TV marketplace, from Disney+ to ...

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