HMG Services
As a strategic advisor to C-suite media leaders, Forbes writer, and professor of media management, everything Howard and HMG do helps clients communicate strategically and effectively with a rigorous substantive grounding - positioning a company's services or products, making a compelling case to investors or business partners, or serving as an expert witness services in litigation. It's ALL about why and how we tell our story.
Strategic Advisory Services
HMG leverages Howard Homonoff’s deep experience for employers and clients in “seeing around corners,” driving strategic revenue and asset growth and managing risk for employers and major clients such as NBCU, Fox, the ANA, the 4As, Disney, Hearst, Lee Equity, The Carlyle Group, and Cadent TV among others.
Key accomplishments in strategic advisory services include:
• Led Association of National Advertisers (ANA), 4As, and SAG-AFTRA to build and demonstrate implementation of new data analytics platform to compensate talent on most relevant exposure metrics. Resulted in over 30,000 video commercials per year now embedded with mandatory digital fingerprint identification.
• Created underlying business case and strategic approach to addressable TV advertising for several leading broadcasting and cable clients.
• At CNBC, delivered bottom-line growth of 40% in streaming video business and 3x At CNBC, delivered bottom-line growth of 40% in streaming video business and 3x increase of ancillary revenue through creating and leading new business unit and assuming responsibility for P&L management of businesses such as streaming video, satellite radio, interactive TV, publishing, and broadcast syndication.
• Facilitated launch of first-generation, multi-billion-dollar broadband business at Continental Cablevision, developing strategy and leading on industry partnerships, government relations, marketing, and technology integration.• At CNBC, delivered bottom-line growth of 40% in streaming video business and 3x
Legal and Business Affairs
An experienced member of the Bar, Howard is an accomplished, integrity-driven legal executive with 20+ years of ensuring business goals and legal compliance with employers and clients such as NBCUniversal, Comcast, Fox Television and new and emerging media companies. Accomplishments include:
• Served as General Counsel for NBC Cable Networks in time of massive industry transformation, supporting negotiation of $1B in incremental distribution deals, establishing new compliance and business ops structures.
• At Continental Cablevision led effort for favorable federal government regulation of first-gen, multi-billion-dollar broadband business, coordinating efforts on industry partnerships, marketing, and tech integration.
• Led outside legal work on content acquisition for launch of Verizon FiOS TV inside of global telecom giant, leading to millions of new subscribers and generating billion-dollar incremental revenue
• Directed and executed legal strategies for launch, operation and M&A for multiple linear TV, VOD, and digital media properties in verticals such as documentaries, ethnic media, parenting, and music.
Expert Witness Services
As a widely-recognized media lawyer, executive, academic and author, Howard has provided some of the world’s leading global law firms and media companies with services as an expert witness, generally involving disputes over media content deal-making – opining on industry customs, practices and reasonable terms and conditions. His clients have included:
• Fox Television – before federal courts and independent arbitrators
• Motion Picture Association – before Copyright Royalty Tribunal
• Comcast – before state and federal courts
• Time Warner Cable – before Federal Communications Commission
• Global law firms such as Mitchell Silberberg, Jenner & Block, and Paul Weiss
Public Speaking
As a widely-recognized strategy consultant, educator, and author, Howard speaks frequently before national and international organizations, generally on topics related to the media industry, specifically around its transformation from to a digital-centric world. He has spoken before organizations such as:
National and International Organizations
• Cannes Lions International Festival of Creativity
• Consumer Electronics Show
• NATPE/National Association of Television Programming Executives
• National Association of Broadcasters
• NCTA/The Internet and Television Association
• Interactive Advertising Bureau
• Advertising Research Foundation
• TV of Tomorrow
• Public Law Institute (PLI)
Academic Institutions:
• Wharton School of Business, University of Pennsylvania
• Columbia University Business School
• Duke University School of Business
• The New School
Business Writing and Communications
Howard leverages his work as a regular contributor to Forbes on media; as a lecturer on the future of the media business at institutions such as The New School, Columbia Business School, Duke University School of Business and the Wharton School; and in designing communications strategies from Capitol Hill to C-suites to help clients enhance their internal and external communications on critical issues.