HBO Max And ‘Wonder Woman 1984’: Testing And Learning In Media Distribution

Warner Media’s decision to simultaneously launch Wonder Woman 1984 on HBO Max and in theaters is really just another in a seemingly endless series of “test and learn” scenarios on how to best distribute and monetize media content. This method is hardly new – I would guess the cavemen had no idea what would happen before they threw their first animal onto a fire for dinner. Within the “traditional” motion picture business, we’ve seen a flood of experimentation for years now. For example…READ ON….