2020 Political Ad Spending Exploded: Did It Work?

The votes have been counted, the certifications are nearly complete, and the biggest winner from Election Day 2020 was undeniably…political advertising. In a year that has been extraordinary in every conceivable – and inconceivable – way, it’s not a shock that 2020 would provide an unprecedented level of political advertising spending. But for all the tabulations of who spent what money where, the results of the election tell us that there is a lot more work to be done to figure out what worked – and what didn’t. READ ON for my take from Forbes.